Kansas City, Mo. (September 14, 2023) – Bishop-McCann, a worldwide leader in the meetings, incentives, and events industry, announced the promotion of Eric Olson to Director, Creative Strategy. Olson brings more than 20 years of meetings and events experience to the position, including prior work as a content strategist, producer and director for live, virtual and hybrid programs for some of the world’s most iconic brands.
As Director, Creative Strategy, Olson is responsible for leading the production of content-rich programs that shape audience behavior and produce real-world results. Olson will lead a team of experts to define the vision for each client and bring that vision to life. In his prior roles, Olson served clients like Target Corporation, Expedia Group, United Health Group, Verizon, Pizza Hut, Motel 6 and Cargill.
“Each day, I’m inspired by our strategic focus of helping our clients identify and cultivate the right messages that will connect desired business outcomes and event attendee experiences,” said Olson. “Events have a unique way of creating light, funny, disruptive or deeply poignant memories that the audience will carry with them long after the event has ended, and I’m honored to lead the team that creates these defining moments for our clients.”
“Eric is a true industry leader, and his innate ability to help our clients uncover the perfect messaging and creative strategy is remarkable,” said Rob Adams, Bishop-McCann President and Co-Owner. “We are the experts at expressing client messages in compelling ways, and Eric’s appointment shows just how much we continue to invest in areas that help with our client’s focus on linking the message to the fundamental purpose of the event itself in order to create meaningful connections with event attendees.”
For more information, visit bishopmccann.com.
Bishop-McCann is one of the global leaders in producing meetings, incentives, and events. For the past 15 years, MeetingsNet has named Bishop-McCann to its CMI 25 list, which highlights the largest and most influential corporate, full-service meeting and incentive travel management companies in North America. The Bishop-McCann team executes all aspects of meeting and incentive travel planning, including event strategy, hotel procurement, air travel, event logistics, keynote speakers and entertainment procurement, event technology, meeting measurement, and experiential marketing.